Who we are

Built by people who've run the
businesses Shouldrs serves.

Company builders. Engineers. Product leaders. Between us, we've done this at every stage — from first customer to scale.

Chris Simkins
Chris Simkins
CEO & Co-Founder

3-time founder who has taken companies from zero to venture-backed — through fundraising, Series A, and growth. Before building, he spent years in national security law and government service. He brings the strategic vision and operator instincts that turn a well-defined problem into a business that can actually scale.

3x founder $15M+ raised National security law
linkedin.com/in/christophersimkins
Joey McCord
Joey McCord
CTO & Co-Founder

25 years building and scaling engineering teams — from the first hire to 150+. He has co-founded and exited a machine learning data platform, and spent years shipping SaaS products that handle real data at scale. He also teaches product and engineering at the university level. Joey built the architecture that makes Shouldrs fast, trustworthy, and model-agnostic.

Successful exit ML / SaaS 25 yrs experience
linkedin.com/in/joeymccord
Karen Jacobs
Karen Jacobs
CPO & Co-Founder

A founder who ran her own business for 14 years — managing P&L, hiring, and operations firsthand. She then spent 20+ years in senior product leadership across digital media and SaaS, consistently turning complex products into ones customers actually adopt and stick with. She understands our customer because she has been one.

Founder & operator Senior product leader SMB expertise
linkedin.com/in/karenjacobs2
Great AI needs great judgment about what businesses actually need. That's what this team brings.